In (2012), Mafi opened its flagship boutique in Ethiopia’s capital, Addis Ababa. Mafi’s high fashion and ready to wear designs and accessories have since become a reputable couture brand in Ethiopia known for its trademark twist on tradition and contemporary fashion.
Today, the Mafi collection can be seen being worn by celebrities, statesmen and prominent figures in Ethiopia.
Mafi’s fusion of artisan heritage, female empowerment and contemporary fashion has led to Mahlet garnering attention and plaudits from the global community. Showcasing at Africa Fashion Week in New York, Mahlet won Origin Africa’s design award at the Hob of Africa Fashion Week Addis Ababa in 2012.
In (2013) Mahlet was invited to work with the International Trade Center (ITC) on women empowerment and in (2014) she was invited to speak at the London Parliament seminar on ‘Trade and women’s economic empowerment’. Mahlet also appeared at Ted talks in Geneva in (2014), speaking on ‘Ancient Tradition and Modern Fashion’.
Mafi has been showcased by the BBC, CNN, Zen Magazine Africa, Forbe’s Magazine profiled Mahlet as one of Africa’s most exciting and emerging fashion designers. Mafi’s 2016 and 2017 collection has been feautured on Vogue Italia talents.
Mahlet is expanding the Mafi collection and preparing to take it out to the US and Europe in 2018.
After working as a model and musician in her youth, Mahlet started her own clothing line with an uncompromising devotion to casual elegance.
Exploring a fashion frontier where heritage and culture meet contemporary style, Mahlet looked to traditional techniques of cotton production to produce chic and versatile clothing.
In 2011, she set up her fashion house: MAFI, placing ancient fabrics, style and sustainability at the fore of her brand.
Mafi’s distinctive designs celebrate the ancient tradition of cotton weaving in Ethiopia, as well as give visibility to the pivotal role played by women in Ethiopian culture.
Her collection is produced out of organic cotton grown in Ethiopia and is hand woven by female artisan weavers. With heritage at the fore of her fashion house, Mahlet is committed to keeping the production of her collection in Ethiopia, thus supporting the livelihood of female artisans.
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